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The Business Software Alliance (www.bsa.org) is the global trade association of the enterprise software industry, representing companies that are leaders in artificial intelligence, cybersecurity, cloud computing, and other cutting-edge technologies. We work in over 20 markets in the US, Europe, and Asia, advocating for policies that build trust in technology so that every industry sector and the public can benefit from innovation. BSA also supports its members and their customers by raising awareness of the risks of unlicensed software use and the benefits of software asset management, driving license compliance and software adoption around the world through sound IT procurement.

The Business Times: AI guidelines: A right step in harnessing responsible innovation