Why AI?

In this feature, product and technology leaders from enterprise software companies pioneering the development of AI comes together to answer the question: ”Why AI?”

Read these real-life stories from BSA member leaders about how AI is at work in the world around us, and what software companies are doing to responsibly develop this powerful technology, and promote its adoption.

Why AI? SAP’s Etosha Thurman on How AI Helps Companies Focus on High-Value Work
April 15, 2024

Why AI? PagerDuty’s Shelley Webb on Using Generative AI to Synthesize Data and Improve Customer Experience
April 8, 2024

Why AI? Asana’s Eleanor Lacey on Balancing the Speed of AI Development with Responsibility
March 18, 2024

Why AI? HubSpot’s Alyssa Harvey Dawson on HubSpot AI’s Impact on Customers
March 11, 2024

Why AI? Microsoft’s Sarah Bird on AI’s Positive Impact on Communities Around the World
February 27, 2024

Why AI? Kyndryl’s Nicolas Sekkaki on Company’s Newly Launched AI-Readiness Program
February 12, 2024

Why AI? Splunk’s Jason Lee on Digital Resilience With AI
February 5, 2024

Why AI? Dropbox’s Bart Volkmer on Reimagining the Way We Work
January 29, 2024

Why AI? Box’s Leah Perry on How Box AI Can Transform Enterprise Content Management
January 22, 2024

Why AI? Cisco’s Jeetu Patel on How AI Helps Improve Security Resilience
January 16, 2024

Why AI? Zoom’s Mahesh Ram on Increased Productivity with Zoom’s AI Companion
January 8, 2024

Why AI? Juniper Network’s Bob Friday on How AI Automation Can Help Troubleshooting
December 11, 2023

Why AI? DocuSign’s Jim Shaughnessy on Using AI to Make Documents Smarter and More Trusted
December 4, 2023

Why AI? Bentley Systems’ Julien Moutte on Generative AI for Design
November 27, 2023

Why AI? Autodesk’s Amy Bunszel on How Machine Learning Improves Outcomes
November 13, 2023

Why AI? Shopify’s Miqdad Jaffer on AI Accessibility for All Entrepreneurs
November 6, 2023

Why AI? IBM’s Christina Montgomery on How Generative AI Makes AI Value Creators
October 30, 2023

Why AI? Databricks’ Joel Minnick on How AI Can Improve Health Outcomes
October 23, 2023

Why AI? Elastic’s Carolyn Herzog on How AI Creates Intelligent Tools
October 16, 2023

Why AI? Okta’s David Bradbury on How AI Delivers More Secure Identity Solutions
October 10, 2023

Why AI? Rubrik’s Anneka Gupta on How AI Can Address Cyber Incidents
October 2, 2023

Why AI? Salesforce’s Wendy Batchelder Talks About Using AI to Reimagine the Customer Experience
September 25, 2023

Why AI? Adobe’s Dana Rao on Responsible Training of AI Systems and Empowering Creators
September 19, 2023

Why AI? Alteryx CPO Suresh Vittal on Empowering Non-Technical Users With AI
September 11, 2023

Why AI? TriNet CTO on How AI Powers Success for Small and Medium-Size Businesses
September 5, 2023

Why AI: BSA Brings Together Industry Leaders on AI Benefits
September 5, 2023