AI Solutions

BSA’s Policy Solutions for Building Responsible AI

Transparency & Trusted Content

Promoting AI Transparency and Trusted Content

Both the public and watchdog groups need trusted tools to discern what is fake and what is real. This is why BSA | The Software Alliance supports policymakers’ efforts to promote the use of disclosure methods for AI-generated content like watermarking, content provenance, and fingerprinting. Ensuring these methods are widely adopted and reliable might not be simple, but should be a priority for governments and businesses alike.

As AI innovation continues, learn what BSA and enterprise software companies are putting forth as solutions for policymakers around the world to build trust, promote AI transparency, and help combat deceptive information. Continue reading >>

Industry Voices

IBM Chief Privacy & Trust Officer Christina Montgomery on Countering Deceptive Content
Deepfakes have quickly become one of the most pressing societal challenges due to their potential to deceive the public and undermine democracy. Regulations that precisely target harmful applications of technology and applying this approach to specific, high-risk application of AI can build firm guardrails that protect the free and fair elections, which are foundational to democracy everywhere.

Adobe Chief Trust Officer and General Counsel on Advancing Trusted Content
We’re moving quickly towards a future where people can expect Content Credentials on digital media everywhere and know instantly whether something they see online is real or fake. It’s going to take all of us working together to ensure AI can realize its promise and potential for good. We’re proud of our work so far, optimistic about the work ahead and heartened to have partners like the BSA as we forge a path forward.

BSA’s Policy Solutions for Building Responsible AI

BSA’s Policy Solutions for Building Responsible AI is a comprehensive set of recommendations for policymakers worldwide to address the most significant artificial intelligence (AI) policy issues and advance the adoption of responsible AI across the economy. AI Policy Solutions builds upon the enterprise software industry’s work to develop constructive ideas to share with governments and institutions around the world to address AI-related issues. Read the report >>